The ABC's Of List Building For Internet Marketing Success

The toughest thing to teach a business person who wants to get moving on Internet income is the concept of list building. The reason why is because it initially feels like performing blind archery. If you are used to direct selling or consultation sales, you know that the process starts with a large group of prospects that then narrows as you eliminate the ones that do not fit the profile for your product or service. If you start with 100 prospects you might eliminate 90 and find 10 qualified prospects. List building works in a similar fashion but slightly different. Your offer catches those who have an initial interest in your pitch. They make the first move by committing their information in return for your free offer.
You build a narrative and a relationship with your prospects as you help them to make a purchasing decision. On average it takes over seven exposures to an offer or product before the average consumer makes the decision to purchase. List building for your online program allows you to secure initial and ongoing sales from a large enough pool of interested leads. List building requires patience; it usually starts slowly and builds up with time. You will be required to know how to attract the right people and you'll need to know where to attract them to your site. You'll also need to know the numbers it will take to make a profit in your niche and the number needed for escape velocity (that's when you've made a substantial gain in the lead generation business to make money with very little effort). The optimum goal is to use your list to generate more leads through referrals. So what is the process? There are about eight steps to list building that should be followed regularly and a few more once you get to a level of success that they will benefit you.
Here they are primary eight:
1. Establish your niche and its profitability
2. Determine competitive strength
3. Calculate cost of doing business
4. Establish size for break-even point
5. Determine marketing strategy for your sales funnel.
6. Create offer and lead capture system.
7. Create follow up system sales system
8. Build a reward system for referrals
The sales cycle plays a crucial part in list building because your sorted lists will serve more than one purpose. The art of list building is not the same as traffic generation. Traffic generation is about casting a wide net of exposure to get people to your blog or website. List building is about collecting and managing your targeted groups of prospects that have specific interests and leading them through various sales cycles.